This is my side project, something I've been developing for the past 2 years with the amazing people at Bolha, a creative technology studio in São Paulo, Brasil.
It's been quite a journey so far and even after that time we're still in prototyping phase but couldn't be more excited about where things are headed.
Did you know stress-sweat is a thing?
It is. And it sucks. It's unpredictable and it smells worse than regular or activity-related sweat. From getting a job, to starting a career, dealing with relationships, fighting for a less sexist world, there's no shortage of stressful situations for young women out there.
While Secret can't magically make all that stress go away, it can protect them from the stench that comes from going out there, kicking ass, being awesome and getting what they want.
Multiple Sclerosis is a terrible disease.
It slowly and painfully takes away one's ability to move. Unfortunately, while there are treatments, there isn't a cure just yet.
The amazing people at the National MS Society are hard at work creating awareness, raising money for research, providing relentless support and fostering connections to those affected by this condition.
In this campaign, we combined the power of the MS community and technology to reconnect people most affected by this condition with the passions the disease has taken away.
We hope to be able to do more of these, on demand, for those who can no longer experience the world as well as they once could.
Kubo and the two strings is Laika's 4th and most ambitious film.
This year we worked with them on a series of short films to give audiences a glimpse on what it takes to craft an epic samurai story in stop-motion animation.
We also created the movie's official website which is packed with a series of incredible webgl, browser based, mobile games including one where you can battle your opponents for a chance to win an exclusive, limited-edition pair of Nike Air Jordan Kubo XV's designed by legendary designer Tinker Hatfield.
For over a decade, Laika has been pushing the boundaries of stop-motion animation in unimaginable ways. From Coraline, to Paranorman, to The Boxtrolls and now with Kubo and the two strings, they've grown a ton in ambition, scale and their passion for telling stories in brave and unusual ways.
This short video was created as a celebration of their 10 year anniversary.
In Laika's 3rd film the characters mimic reality, at least the reality of those involved in bringing this original story to life.
The Boxtrolls are ingenious little makers who live in the sewers of Cheesebridge, a town run by the opulent White Hats and guarded by the vicious Red Hats.
Laika's animators don't live in the sewers and while far superior to the Boxtrolls in intelligence and good looks, they may be just as vitamin D deficient.
To introduce this brand new piece of IP to the world, we created trailers, behind the scenes featurettes, a character creation tool, a immersive, gamified website, in-character social media presence both on Tumblr and Twitter and of course, a limited-edition, movie-themed pair of Nike Roshe Runs created in partnership with the legendary designer Tinker Hatfield.
Visit the official website here: www.theboxtrolls.com
For more, follow this link: www.wk.com/campaign/the_boxtrolls
How do you solve a creative problem?
Well, sometimes you just have to create 60+ other problems to solve.
On this campaign, we created a series of mobile games/toys/time-wasters inspired by the feeling you get from drinking a delicious, icy-cold Coke, a feeling that can only be captured by a unique word (or noise): "Ahh!"
So, we spilled Coke all over the web with the creation of Ahh.com, then Ahhh.com, then Ahhhh.com, and Ahhhhhhhhhhhh.com and so on, all the way until we couldn't fit more Hs on a single URL, and for each of them we created something to distract, entertain, challenge or humour our audience.
Unfortunately the campaign is no longer online but you can still get a little taste with the visuals and gifs on this page.
FWA - site of the day / Mobile site of the day
Paranorman was Laika's second stop-motion feature. To promote it, we've created a fully integrated campaign. An army of extremely talented people worked on this. You can still visit the official website or watch the first teaser trailer here.
One Show Interactive 2013 - 2 Golds
One Show 2013 - Shortlist
Art Directors Club 2013 - Silver
AICP 2013 - Winner
Andys 2013 - Silver
Clios 2013 - Silver
Webbys 2013 - People's Choice + Honoree (multiple categories)
CommArts Web Pick of the Day
Adobe Cutting Edge Award
Google Sandbox Showcase
TAXI - Website of the day
FWA - site of the day / Mobile site of the day
AWWWARDS - Site of the day
To promote the launch of the 12.5 oz Coke bottle we decided to create a little iAd games that teens could play for a chance to win $12.50 dollars in iTunes credits as well as other prizes.
To promote Adele's latest album, 21, we decided to shine the light on their biggest fans and give them a chance to shine on the music industry's biggest stage, The Grammy's. Well, sort of. Denise Bestman's performance was short but so incredibly captivating that the spot became an instant hit on social media and traditional outlets on the following days.
We created the Battle of the Cheetos - a massive multiplayer online game - that personified each type of Cheetos as a different soldier in our worldwide web war.
Consumers could fight each other live on partner websites, become generals of those sites (and have their names featured on banners), and add a badge to their own webpages, enabling them to host battles while organically expanding our campaign.
Our task was to turn some pretty dense information into something entertaining. We used the best current technology could offer in other to attract attention to an otherwise boring subject, the energy grid. In the process, we ended up creating the first in-browser augmented reality experience.
Gold Cube at Art Directors Club 2010
Bronze at Cannes 2009
Silver at Clio 2009
FITC 2009 Best in show, Best Flash Design , Best experimental flash
When the Chevy Volt first came out, people were skeptical. Do I need to charge it often? How far can I drive on it? They were unaware that the Volt has a gas tank that kicks in when the battery is depleted. To rid people of their range-anxiety we created a simple piece that invited people to take a series a virtual road-trips on the most scenic highways in the US.
Experiments in sculpture and typography done at PNCA in Portland, OR.