Design. Film. Innovation.

Over the past 25+ years, I’ve worked as a designer, art director, motion graphics artist, 3D generalist, and creative director across a wide range of creative companies. My career has spanned the full gamut of disciplines—working in production for both interactive and broadcast formats, in ad agencies, and on the brand side.

I’m passionate about the intersection of creativity and technology. Over time, I’ve developed the skills to adapt to any format required to solve a business challenge. Curiosity has kept me engaged, while experience has given me the clarity to embrace the fluid nature of creative work.

I joined Apple in 2018, and since 2020 my focus has been creating and executing virtual event films that replaced the iconic live Apple Keynotes. To date, I’ve collaborated with world-class teams—both inside and outside Apple—on 11 of these films, all streamed globally on apple.com, YouTube, and other platforms, reaching hundreds of millions of viewers.

Before Apple, I worked at leading agencies including Wieden+Kennedy, 72andSunny, Goodby Silverstein & Partners, and AKQA, where I served as both art director and creative director, delivering award-winning work across a variety of formats.

Beyond creative direction, I maintain a strong hands-on foundation in design and post-production. My skill set spans concept development, motion design, 3D visualization, and editing—allowing me to collaborate effectively across every stage of production. I’m proficient in industry-standard tools, including Adobe Creative Suite (After Effects, Photoshop, Illustrator, Premiere, Audition) Cinema 4D, Fusion 360, Logic Pro, and all the latest and greatest AI-assisted workflows (Veo3, Sora, MidJourney, Krea, Runway and so on). This technical fluency ensures ideas don’t just stay on paper—they come to life with precision and craft.

Awards & Accolades

Over the years, my work has been recognized by the world’s top creative juries:

• D&AD Wood Pencils for Secret “Stress Tested for Women”, GE “Plug into the Smart Grid”, Nike “LeBron IV”(2017, 2010, 2007)

• One Show Pencils — Silver, Bronze, Merit and notably a Gold Pencil for ParaNorman Website (Interactive, 2013), under the misspelled credit Caio Lazurri (Art Director)

• Clio Silver for GE “Plug into the Smart Grid” (2009) Gold Paranorman (2013)

• AICP Awards: GE Ecomagination (2009) and ParaNorman (2013)

• Webby Awards: Coca-Cola’s AHH (2015), Kubo & The Two Strings – Arcade (2017)

• Art Directors Annual Awards – Gold (Interactive) (2010)

• As well as Andy’s, LIAA, FITC, Obie, FWA, Cut&Paste, Rosies and others.

• Invited jury roles: One Show Judge (2013), AICP Judge (2014) and ADC Awards Judge (2024)

Press Mentions

My work has been featured in respected trade publications, including:

• Adweek / AgencySpy—Coverage of Secret campaigns, Comcast Olympic spots, and the National MS Society VR work.

• Communication Arts—Featured me in Five Ad Creatives Share Their Treasured Finds

• Fast Company (Co.Create)—Highlighted the Coca-Cola AHH Effect campaign

• LBBonline—Featured both creative work and my judging roles (e.g. One Show jury mention, ADC jury announcement)

Side Quests

I make music as a hobby — guitar, bass, piano, and whatever new instrument I can get my hands on. Sometimes it’s just learning songs, sometimes it’s layering tracks into little TikToks. Either way, it’s a side quest that keeps me inspired.