TL;DR: I'm a Creative Director and before that I was an art director and before that I was a designer. I have nearly 20 years of experience creating and executing work on behalf of the world's biggest brands. I started my career designing for the web and am still very much in love with the combination of design and technology in service of story-telling regardless of the format.
I was born in São Bernardo do Campo, the auto manufacturing hub of Brazil. Known as “Brazil’s Detroit,” it differentiated itself from “America’s Detroit” through its warm, pleasant climate, delicious grilled meats and surplus of samba blaring from workers’ radios. Taking cues from the industrious workers of the city, I became one of the area’s youngest entrepreneurs as CEO/co-founder of a local shoe-shining venture. The profits allowed me to purchase as much homemade ice cream as my octogenarian neighbor would sell me. At the age of nine my family and I moved to São Paulo.
After numerous attempts at becoming a ninja and the fastest guitar player in the universe (not simultaneously) I had a glimpse of the life-altering power of technology when discovering how Aldus PhotoStyler allowed me and my friends to be older, at least on paper, granting us access to happenings otherwise reserved for a much older crowd.
In 1997 I was admitted to a college and stumbled upon the perfect job. One involving computers, and Unreal/Quake lunch-breaks, where a dozen co-workers were hooked to the same 33.3 kbps dial-up connection. Needless to say, it was awesome.
After realizing a career as a professional Unreal/Quake player was not in the cards, I began working at a number of different companies, including start-ups, small studios, production houses and advertising agencies both in and out of Brazil. During that time, I kept myself busy creating and executing a wide variety of interactive campaigns and experiences for the world’s biggest brands, including Coca-Cola, Nike, Target, Microsoft, HP, Chevy, Frito Lay, Target, GE, Sprint, Yahoo!, and others.
Along the way I had the honor of seeing my work recognized in festivals such as One Show, Cannes, Clio, D&AD, Art Directors Club, FITC, Obie, FWA, LIAA, AICP (which means having work permanently archived at the MoMA!), Webby, Andy, Cut&Paste and others. Some of the work got enough attention to be featured in major media outlets like the NY Times, WSJ, CNN, ABCNews, CBS, The Huffington Post, The Daily Mail, NY Post, among others.